About the Course

You do not get the licensing agreement you deserve. You get the licensing agreement you negotiate.

Licensing intellectual property is extraordinarily complex, with thousands of possible
permutations in licensing agreements. Tens of millions of dollars can be earned—or lost—
at the negotiating table.

This seminar blends foundational licensing issues with advanced strategies tailored for
negotiating with Technology Transfer Offices and Patent Assertion Companies. The course
is rich with case studies and best practices designed to boost returns on licensing
initiatives.

Specific licensing issues addressed include:

•Royalty rates (minimums, phase-ins, ascending and descending structures)
•Upfront payments and milestone structures
•Granting options to take a license
•Sponsored research arrangements
•Royalty stacking considerations
•Improvement rights
•Sublicensing issues (veto rights, audits)
•Fields-of-use restrictions
•Most-favored-nation licensing
•Have-made rights
•Managing litigation responsibilities
•Royalty audit mechanisms
•Indemnification provisions
•Maximizing license duration
•Termination of license rights

Strategic negotiating issues to be covered include:

•De-risking investment for licensees
•Negotiating scorecards
•Negotiating timelines
•Technical validation
•The role of outside counsel
•Non-disclosure agreements
•Freedom-to-operate opinions
•Memoranda of understanding

Course Length

Approx. 3.5 hours

Course Schedule

Webinars: This rate is for one participant. Distribution of login
information is prohibited. Site licenses for up to five participants are available for
$1,795. To arrange a site license, please contact Neomi Barazani at
609-919-1895 ext. 100 or neomi@cpva.info.

Seating is Limited to 15 per session

at 609-919-1895 ext. 100 or neomi@cpva.info

Requests to cancel registration must be made in writing one month before the seminar.
Refunds reflect a $95 processing fee. No refunds within one month of the course. A
substitute may attend for an additional $55 processing fee.

David Wanetick, Chief Executive Officer, IncreMental Advantage, LLC

About the Lead Instructor:

David Wanetick, Chief Executive Officer, IncreMental Advantage, LLC

A valuation firm with an expertise in valuing intangible assets and emerging technologies–based in Princeton, NJ. Clients include companies ranging from start-ups to Fortune 500 companies, technology transfer offices, inclubators, law firms, venture capital firms and private equity players. Representatives from more than 850 Fortune 1000 companies have participated in programs produced by IncreMental Advantage.

David is the author of three books that have achieved world-wide acclaim, including the only two books that unveil Industry Analysis. He has been a guest on CNBC, Bloomberg and CNNfn and has been quoted in the Wall Street Journal, Barrons, Investor’s Business Daily, Boards & Directors, and many other newspapers, blogs and magazines throughout the United States. His articles on Valuing Patents and Early-Stage Technologies and Negotiating Licensing Agreements have been published in Intellectual Asset Management, CEO Magazine, Licensing Journal, Willamette Insights, Valuation Strategies, IP Frontline, Technology Transfer Tactics, Inventor’s Digest, The Canadian Institute of Chartered Business Valuators, and others. He speaks about issues of Financial Modeling, Negotiations, Business Valuation and IP Valuation before many organizations and corporations. He has lectured all over the United States, Canada, The United Kingdom, The Netherlands, Belgium, Germany, Singapore, Kuwait, Malaysia, Hong Kong, India and Israel.

NOTE: This course is also offered on a custom basis. The content can be customized to meet your company’s specific needs and can also be delivered exclusively to your employees at your offices. For further information, please contact Neomi Barazani at 609-919-1895 ext. 100 or neomi@cpva.info. Many BDA courses have been approved by continuing education accreditation authorities. For additional information, please contact neomi@cpva.info.

Negotiating Licensing Agreements for Maximum Returns

Course Length

Course Schedule

David Wanetick, Chief Executive Officer, IncreMental Advantage, LLC

About the Lead Instructor: